At Federation Chocolate, we’re always exploring the extraordinary — from rare origins to flavour innovations that surprise and delight. One of the most intriguing discoveries in recent years has been Ruby chocolate, a naturally pink chocolate with a fruity tang, often compared to the taste of berries.

Buy Ruby Buttons 

But what exactly is Ruby chocolate? And why has it captured the curiosity of chocolate lovers around the world?

Let’s unwrap the story.

A Natural Wonder — Not a Gimmick

Ruby chocolate isn’t white chocolate dyed pink. Its colour and flavour come naturally from a specific variety of ruby cocoa beans, grown in Ecuador, Brazil, and the Ivory Coast. Through a carefully protected process developed by Belgian chocolate makers Callebaut, the beans are transformed into a chocolate that’s tangy, creamy, and visually striking — all without added colours or flavours.

It took over 10 years of research to unlock the unique compounds that give Ruby its signature hue and flavour. The result? A completely new chocolate category, standing proudly alongside dark, milk, and white.

A Sensory Experience Like No Other

The flavour of Ruby chocolate is unlike anything else in the chocolate world. It’s creamy, smooth, and slightly sour, with a fruity brightness that reminds many of raspberries or pink grapefruit. Its texture is as rich as milk chocolate, but the flavour is playfully tart — making it a natural pairing for berries, citrus, or even soft cheeses.

It can be a shock to the senses, we love to see the surprise on peoples faces when trying Ruby for the first time. Our Chocolate Whisperer will give you that experience an so much more.

At Federation Chocolate, we love ingredients that challenge the palate and offer something unexpected. Ruby chocolate does just that. It’s not just about colour — it’s about flavour chemistry, craftsmanship, and curiosity.

Why We Use It at Federation

While we proudly produce our own bean-to-bar chocolate here in Tasmania using ethically sourced cacao, we also celebrate other innovators who push the boundaries of chocolate. That’s why we’ve introduced Ruby chocolate callets as part of our Chef-Line range — designed for passionate home bakers and chefs who want to create something truly memorable.

We source our Ruby chocolate directly from Callebaut, who remain the sole producer of this unique chocolate. Our Chef-Line callets are repacked in small quantities so you can explore, experiment, and fall in love with the unexpected — without needing 25kg of chocolate in your kitchen.

How to Use Ruby Chocolate

Ruby callets melt beautifully and are perfect for:

• Ganache, mousse, and truffles

• Dipping strawberries or freeze-dried raspberries

• Adding colour and flavour to cakes and tarts

• Creating standout desserts with a modern twist

It’s also naturally gluten-free, and ideal for colourful dessert tables, wedding favours, and gifts that stand out.

A Little Luxury That Inspires

At Federation Chocolate, our passion lies in creating and sharing chocolate that tells a story — of its origin, of the people who grow the beans, and of those who savour it. Ruby chocolate might not be made in our factory, but it reflects the values we hold dear: innovation, beauty, flavour, and joy.

So whether you’re a professional chef or a curious chocolate lover, we invite you to explore the world of Ruby — one callet at a time.